Cadbury connection to Willy Wonka

[Jerry]

It's the birthday of Roald Dahl, (born in Llandaff, South Wales (1916). One of the few things he enjoyed about his childhood was that the Cadbury chocolate company had chosen his school as a focus group for new candies they were developing. Every so often, a plain gray cardboard box was issued to each child, filled with 11 chocolate bars. It was the childrens task to rate the candy, and Dahl took his job very seriously. About one of the sample candy bars, he wrote, "Too subtle for the common palate." He later said that the experience got him imagining what a candy factory might be like, and from it wrote Charlie and the Chocolate Factory (1964).