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Multi-national shall speak marketing message unto nation


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From the MacDonalds advertising medium BBC

 

"The BBC has secured the television, radio and digital broadcasting rights for the next four Olympic Games.

 

In an agreement finalised with the International Olympics Committee (IOC), the BBC will cover the Winter Olympics in Sochi and Pyeongchang in 2014 and 2018 respectively.

 

The 2016 Summer Games in Rio and the Olympics in 2020 also fall under the new broadcasting contract.

 

"It's terrific news," said BBC director-general Mark Thompson."

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