Warrington will always have tradition and history, however Warrington is now seen as a successful, vibrant, and a dynamic place to live and work, the new logo reflects this by being modern, crisp, distinctive, innovative and original by using the iconic wings of the goddess Nike. This brave choice of logo design I believe has been produced by the in-house design studio at little cost, if an external agency was involved I think you would be talking estimates of 10?s of thousands of pounds, the Council and in-house design team should be applauded. I for one like this logo and will be happy to see it on any Council Stationery/building or van. The crest has its place, but is ideally suited for a Mayoral chain or on civic invites, and not suitable for a progressive and successful Warrington. Well done WBC!